Citrix - Technical Writing

Citrix Systems offers an integrated portfolio of Workspace-as-a-Service, application delivery, virtualization, mobility, network delivery and file sharing solutions.

The client's marketing team maintains a large glossary of technical subjects related to Software-as-a-Service, cloud deployment and development environments. They needed to update and expand several of their cloud computing pages.

Aligning with user search intent

I created a series of glossary pages that provide readers with a better understanding of cloud computing services. This content helps business stakeholders decide which type of solution is best for their organization.

Prior to the development of my content, Citrix Systems was losing top SERP positions to its competitors. My SEO strategy has helped these pages rise to the surface, increasing inbound traffic to the site.