ApplePie Capital - Articles

ApplePie Capital is a marketplace lender that enables entrepreneurs to obtain financing to start or expand their franchise business.

The company wanted to attract a relevant audience of people interested in obtaining financing. To help the sales team, they wanted the content to educate readers about common challenges.

Generating inbound leads

I developed a series of articles that answered common questions about franchise financing. To ensure my content could provide value to relevant users, I got the inside scoop by conducting interviews with loan officers.

My content generated and nurtured leads consisting of entrepreneurs looking to reach their business goals. The articles increased organic site traffic and conversion rates.