Beacon Hill Staffing Group - Articles

Beacon Hill Staffing Group offers job placement, workforce consulting, executive search and staffing solutions.

The client wanted to drive more organic traffic to its website. Specifically, the marketing team wanted content that could provide value to two distinct audiences: job seekers and employers.

Generating qualified inbound leads

For more than four years, I have collaborated with Beacon Hill Staffing Group to develop a blog that brings in organic traffic composed of active job seekers as well as hiring managers looking to fill out their teams with qualifed talent.

The Beacon Hill blog has not only increased inbound site traffic, but also supported the launch of two new divisions: Beacon Hill Technology and Beacon Hill Solutions. My content helped to define the value proposition of each department for leads at the top of the sales funnel.