Brafton - eBooks
Driving qualified leads down the sales funnel
I developed an eBook that establishes marketing best practices for Software-as-a-Service providers. Collaborating with a graphic designer, the eBook is both visually captivating and full of useful information.
As a piece of gated content, my eBook captures the email addresses of qualified leads. Over time, Brafton has become well-known for its SaaS marketing expertise, and my content played a big role in establishing that reputation.