Citrix - eBooks

Citrix Systems offers an integrated portfolio of Workspace-as-a-Service, application delivery, virtualization, mobility, network delivery and file sharing solutions.

The client needed mid-funnel content that could break down complex subject matter and prepare qualified leads for a conversation with the sales team.

Nurturing inbound leads

With the help of an illustrator, I created a downloadable eBook that offers advice on how to manage business growth with technology. Aimed at IT and HR stakeholders, this piece of content strikes a balance between practical solutions and strategic opportunities.

This piece of gated content captures the email addresses of qualified leads. It includes a clickable CTA that encourages readers to schedule a chat with a sales representative. Meanwhile, readers have a chance to learn more about possible solutions to their pain points.