Citrix - eBooks
Nurturing inbound leads
With the help of an illustrator, I created a downloadable eBook that offers advice on how to manage business growth with technology. Aimed at IT and HR stakeholders, this piece of content strikes a balance between practical solutions and strategic opportunities.
This piece of gated content captures the email addresses of qualified leads. It includes a clickable CTA that encourages readers to schedule a chat with a sales representative. Meanwhile, readers have a chance to learn more about possible solutions to their pain points.