Direct Travel - Articles
Building brand awareness
I created a series of blog posts designed around trending keywords. Each article focuses on a unique user intent. Working closely with subject matter experts, I developed content that establishes Direct Travel's authority in the space while providing readers with actionable insights.
In addition to spreading the reach of the company's messaging, my content brings new leads into the sales funnel. My writing answers the reader's immediate questions, then shows how a travel management company solves unqiue travel challenges.