Direct Travel - Articles

Direct Travel is a global travel management company that provides businesses with cost savings programs, innovative technology solutions and consultative, world-class service.

As the company was going through a growth phase, expanding into new regions, it needed an organic marketing strategy that could establish thought leadership in new markets.

Building brand awareness

I created a series of blog posts designed around trending keywords. Each article focuses on a unique user intent. Working closely with subject matter experts, I developed content that establishes Direct Travel's authority in the space while providing readers with actionable insights.

In addition to spreading the reach of the company's messaging, my content brings new leads into the sales funnel. My writing answers the reader's immediate questions, then shows how a travel management company solves unqiue travel challenges.