Direct Travel - Articles

Direct Travel is a global travel management company that provides businesses with cost savings programs, innovative technology solutions and consultative, world-class service.

When the company partnered with a new service provider, it needed a press anouncement that could garner the attention of relevant business decision makers.

Making a bold impression

To announce Direct Travel's partnership with Spot Hero, I wrote a press release highlighting the new features and benefits now accessible to Direct Travel clients. We published the piece to the wire, where it was read by many industry stakeholders.

My press release generated thousands of impressions. It also served to notify existing Direct Travel clients about the benefits of the new partnership.