JazzHR - Case Studies
Nurturing inbound leads
Working with the JazzHR team, I created several case studies built around interviews with satisfied clients. I synthesized the main takeaways from each interview and pulled out relevant quotes to highlight in each asset. Additionally, I researched the companies to get contextual information regarding their history and growth trajectory.
The case studies I created serve as important pieces of an SaaS email marketing strategy. As the organization generates leads through blog CTAs and demo sign-ups, qualified leads recieve tailored drip campaign content. My case studies demonstrate JazzHR's value proposition in a skimmable format for easy comprehension. They have become a staple of the company's lead nurturing initiative.