JazzHR - Infographics
Promoting thought leadership
I was already working with a graphic designer to create an eBook, so we decided to repurpose some of the research and content to create an eye-catching infographic. The asset captured a few important statistics and previewed the content found within the eBook. Our intention was to make a shareable asset that JazzHR could distribute via a cross-channel campaign.
The JazzHR marketing team shared my infographic on its social media feeds at the beginning of the holiday hiring season. Its release was timed in tandem with the accompanying eBook so that interested prospects could learn more information. As a result, the sales team was able to generate timely leads.