JazzHR - Infographics

JazzHR develops user-friendly applicant tracking systems for small businesses. The company's Software-as-a-Service (SaaS) solutions empower HR teams to make better hiring decisions, automate tasks and implement continous quality improvement strategies.

As the holiday hiring season approached, the JazzHR marketing team needed social assets to promote their offerings. We already had plans to create a holiday-themed eBook, but we also needed a smaller asset to share on social media. This piece of collateral was intended to grab the attention of top-of-funnel prospects and get them interested in JazzHR's Software-as-a-Service (SaaS) solutions.

Promoting thought leadership

I was already working with a graphic designer to create an eBook, so we decided to repurpose some of the research and content to create an eye-catching infographic. The asset captured a few important statistics and previewed the content found within the eBook. Our intention was to make a shareable asset that JazzHR could distribute via a cross-channel campaign.

The JazzHR marketing team shared my infographic on its social media feeds at the beginning of the holiday hiring season. Its release was timed in tandem with the accompanying eBook so that interested prospects could learn more information. As a result, the sales team was able to generate timely leads.