Mr. Coffee - Articles
Driving qualified site traffic
With another writer, I developed a full year's worth of content marketing assets. We developed SEO blogs that answered customer questions and provided key insights from subject matter experts. Our B2C content was built for three distinct buyer personas, each with unique needs and appeals.
Our blog content supported Mr. Coffee's ambitious push into the ecommerce space. We were able to steadily grow traffic to the site through organic search optimization and social media campaigns. In 2016, Mr. Coffee's parent company successfully merged with Rubbermaid.