Elsevier myHealthTalent - Articles
Generating brand awareness
Since 2016, I've written four SEO blogs per month. These assets serve as part of a larger multi-channel campign involving email, social media and event marketing. Each blog answers a specific question or discusses a relevant trend or news story. I conduct research and interview subject matter experts to add a depth of knowledge to each asset.
Organic traffic to the career site has grown steadily since launch. The site has a dedicated readership of physicians, nurses and healthcare recruiters. The blog establishes Elsevier's thought leadership and ultimately serves to connect medical workers to improtant roles within communities around the globe.