Elsevier myHealthTalent - Case Studies

Elsevier myHealthTalent is a job board that connects physician recruiters to an engaged audience of medical job seekers.

The Elsevier marketing team wanted to highlight a successful partnership with a major healthcare provider organization. Their goal was to show prospective customers what it's like to work with the myHealthTalent brand.

Supporting the buyer's journey

I interviewed a stakeholder with Mountain Medical Group to learn about her experiences working with myHealthTalent. Then, I wrote a comprehensive case study, touching on points relevant to prospective partners.

My case study proved to be a useful tool during the sales process. It serves as a valuable piece of mid-funnel content that is shared with customers after an initial impression. Its helped to raise Elsevier's brand authority in the healthcare recruitment vertical.