Elsevier myHealthTalent - Case Studies
Supporting the buyer's journey
I interviewed a stakeholder with Mountain Medical Group to learn about her experiences working with myHealthTalent. Then, I wrote a comprehensive case study, touching on points relevant to prospective partners.
My case study proved to be a useful tool during the sales process. It serves as a valuable piece of mid-funnel content that is shared with customers after an initial impression. Its helped to raise Elsevier's brand authority in the healthcare recruitment vertical.