Elsevier myHealthTalent - Infographics

Elsevier myHealthTalent is a job board that connects physician recruiters to an engaged audience of medical job seekers.

The Elsevier marketing team needed a way to drive traffic from its social media pages to its career sight. They wanted content that could appeal to two distinct audiences: physician recruiters and healthcare providers. The goal was to increase awareness of the myHealthTalent brand and nurture inbound leads.

Building social engagement

Working with a graphic designer, I created a series of infographics highlighting relevant statistics and trends. These top-of-funnel assets were designed to promote thought leadership and attract prospects who may not know about Elsevier's career site. In addition to posting the infographics on social media, we also developed accompanying blogs to give each one an SEO boost.

The infographics successfully increased engagement among medical recruiters and physician job seekers. The branded colors and designs helped to establish a consistent look and feel between mHT's social media pages and its career site. Infographics continue to be a pillar of the organization's content marketing strategy.