Elsevier myHealthTalent - Infographics
Building social engagement
Working with a graphic designer, I created a series of infographics highlighting relevant statistics and trends. These top-of-funnel assets were designed to promote thought leadership and attract prospects who may not know about Elsevier's career site. In addition to posting the infographics on social media, we also developed accompanying blogs to give each one an SEO boost.
The infographics successfully increased engagement among medical recruiters and physician job seekers. The branded colors and designs helped to establish a consistent look and feel between mHT's social media pages and its career site. Infographics continue to be a pillar of the organization's content marketing strategy.