Northeastern University - Articles
Generating qualified inbound leads
In collaboration with the Pearson marketing team, I wrote a series of blog articles for a targeted readership of tax accountants. Our content covers legal news, industry trends and career development. Each blog is optimized for search and fits into the organization's overall lead generation strategy.
My content helps prospective students learn more about the online programs and courses offered by Northeastern. The blogs demonstrate a keen understanding of the challenges unique to working tax professionals. As top-of-funnel assets, the blogs capture traffic from search and drive it to the university's course descriptions and contact pages.