Red Vector - eBooks

Red Vector is an online school specializing in high-level courses for working professionals.

Every year, Red Vector collects information about training trends in the architecture, engineering and construction verticals. This information is highly valuable to industry stakeholders, as it gives them a glimpse into what they can expect in the year to come. The marketing team wanted to relay this information in a visually appealing manner.

Establishing brand authority

I synthesized a large database of survey results into easy-to-understand statistics. Then, working with a graphic designer, I developed eBooks that clearly displayed the information. I collaborated with the Red Vector team to ensure the most relevant data was front and center.

The eBooks served to support the company's 2018 marketing campaigns. Each asset clearly demonstrates how Red Vector satisfies the training needs of AEC organizations. As gated content, the eBooks also served to capture contact information from prospective clients.