Thornberry - eBooks
Building audience engagement
I developed a short eBook that prospects could download after reading a blog post on the NDoc website. My content was designed for readers who were somewhat familiar with eletronic health record technology, but hadn't yet made a decision about a specific solution. My content answered questions about how to effectively implement an EHR solution at a hospice or home health organization.
My content not only generated brand awareness, but also brand authority. The eBook has served as a tool to nutrure leads that aren't yet ready to make a purchase decision. It provides an in-road for sales representatives to have more productive conversations with prospects.