Vision Travel - articles
Supporting Sales engagements
Working with a content strategist, I developed a series of blogs touching on topics relevant to Canadian travel managers. I researched relevant trends and news stories; I also took a deep dive into Vision's service catalog, learning everything I could about their value proposition. I designed each piece of content to drive the reader toward a contact form.
My articles have improved Vision's ranking in organic search. Likewise, my content supports the Vision sales team by capturing contact information. Over the course of my relationship with Vision, I've developed a distinct brand voice that demonstrates keen knowledge of corporate travel management.