Vision Travel - articles

Vision Travel is a Canadian travel management company that provides businesses with cost savings programs, innovative technology solutions and consultative, world-class service.

When I first started working with Vision Travel, the company didn't have much of a digital marketing strategy. Their goal was to rank higher in organic search and generate leads from Canadian companies. Vision's marketing team wanted to leverage the company's long history of successful travel management and bring that message to a new audience.

Supporting Sales engagements

Working with a content strategist, I developed a series of blogs touching on topics relevant to Canadian travel managers. I researched relevant trends and news stories; I also took a deep dive into Vision's service catalog, learning everything I could about their value proposition. I designed each piece of content to drive the reader toward a contact form.

My articles have improved Vision's ranking in organic search. Likewise, my content supports the Vision sales team by capturing contact information. Over the course of my relationship with Vision, I've developed a distinct brand voice that demonstrates keen knowledge of corporate travel management.