Vision Travel - Infographics
Establishing thought leadership
I conducted research to uncover relevant statistics about the "bleisure" trend in business travel. At the time, it was a hot topic and discussions were popping up around the web. With a graphic designer, I created an infographic that helped Vision Travel join the conversation in a meaningful way.
The infographic generated engagement on Vision Travel's social media pages, as well as on the company blog. It demonstrated the organization's thought leadership and served as an brand introduction for top-of-funnel customers.