Vision Travel - Infographics

Vision Travel is a Canadian travel management company that provides businesses with cost savings programs, innovative technology solutions and consultative, world-class service.

The marketing team at Vision Travel wanted to build brand awareness and thought leadership by providing site visitors with important statistical information. The team didn't have any proprietary research, but still needed to show readers that Vision was well-versed in the travel space.

Establishing thought leadership

I conducted research to uncover relevant statistics about the "bleisure" trend in business travel. At the time, it was a hot topic and discussions were popping up around the web. With a graphic designer, I created an infographic that helped Vision Travel join the conversation in a meaningful way.

The infographic generated engagement on Vision Travel's social media pages, as well as on the company blog. It demonstrated the organization's thought leadership and served as an brand introduction for top-of-funnel customers.