Zoly - Articles

Zoly makes high-quality wet wipes for families.

When I was brought on to help out the Zoly marketing team, the organization was just breaking into the U.S. market. Coming from South America, Zoly had an established brand that it needed to tweak for a new audience. Plus, they wanted to rank higher in organic search results.

Establishing brand awareness

I generated a content campaign based around questions parents might type into a search engine. Each blog article was designed to answer the question and then drive traffic to the company's ecommerce pages. I sourced images similar to those the readers might see in other parenting blogs and magazines.

My blog content helped to increase ecommerce sales by generating more organic traffic. Readers could get their questions answered quickly and then learn more about Zoly's products. Plus, the articles helped to spur conversations on the brand's social media pages.