Content Development
I have over a decade of experience creating engaging and impactful content across mediums and industries. My proficiency in collaborating with subject matter experts enables me to transform complex information into accessible and compelling content.
I’m dedicated to ensuring that the content I develop not only resonates with target audiences, but also delivers desired results.
Content Strategy
My approach as a strategist works backwards from customer needs, aligning with business goals to drive strategy execution that consistently yields results.
This involves an in-depth analysis of customer data and trends to determine the most effective modalities and channels for deployment. Additionally, I conduct research and interviews to create insightful and valuable content. Collaborating across teams, I rigorously review and iterate on content to ensure it seamlessly aligns with brand messaging and overarching objectives.
Drawing from my extensive agency and brand-side experience, I’m comfortable overseeing the entire content strategy and development workflow, or collaborating within a team dynamic, effectively delegating key phases while upholding a consistently high standard of quality.
Editorial Design
In a competitive market, I recognize the importance of delivering exceptional user experiences.
Proficient in a diverse range of tools and technologies, including Adobe InDesign for crafting visually appealing print and digital assets, as well as HTML, CSS, and JavaScript for front-end web development, I am adept at creating user-centric experiences. My design philosophy revolves around simplicity, prioritizing readability and audience engagement.
Whether it's adhering to established brand guidelines or shaping them from the ground up, I appreciate consistency. My expertise in shaping brand voices and visual identity ensures customers enjoy a uniform experience across all assets, allowing them to focus more effectively on the underlying messages.
Vendor Coordination
I’m skilled at vendor management, a critical component in orchestrating the successful execution of multiple projects or major endeavors, such as video development.
With an acute understanding of project needs, I’m adept at identifying the most suitable vendors, guiding the request for proposal (RFP) process, and overseeing vendor relationships throughout the entire project lifecycle. This expertise ensures seamless collaboration and the attainment of project objectives, while optimizing resource allocation.
Case Studies
Amazon’s Supply Chain Standards Manual
Project Overview
Amazon's Supply Chain Standards Manual is a crucial resource to help suppliers, vendors, and service providers understand their contractual obligations while complying with diverse local legal requirements.
As a public-facing asset, the project involved high-stakes content development challenges, requiring strict adherence to legal, PR, and branding guidelines, while ensuring the content was accessible to a global audience.
Challenges
The primary challenge was to compile, refine, and structure a wealth of information into a coherent, user-friendly document. Subject matter expertise was spread across multiple teams, and every sentence had to be vetted by Amazon’s legal and policy stakeholders. Additionally, it was crucial to ensure the Manual's accessibility across various industries, regions, languages, and cultural contexts.
Solution
I led the project, spearheading content coordination across diverse teams, including legal and policy stakeholders as well as our audit operations experts. This entailed meticulous copyediting, ensuring compliance with Amazon's brand voice, and incorporating feedback from senior leaders to fine-tune the content.
The document's visual identity was equally important, and I used Adobe InDesign to set the text professionally, adhering to Amazon's style guide, and incorporating branded illustrations and icons for an aesthetically appealing presentation. The result was a visually engaging and informative asset with a clear and understandable hierarchy of information.
I oversaw the translation process into 20 languages, creating localized versions so that suppliers across the world could access the information and put it into practice.
Outcome
The successful creation and distribution of the Supply Chain Standards Manual empowered suppliers to align with Amazon's standards and better understand their contractual obligations.
When handling instances of non-compliance, Amazon businesses leverage the manual as a resource throughout the remediation process. The manual has been downloaded by thousands of suppliers across the globe, and surveys indicate that the content has had a positive impact on suppliers’ understanding of crucial concepts and processes.
